The Problem Steve Lopes is a talented artist and metalsmith. His strength is in the quality of his metal work, which simultaneously demonstrated the power of the material and a high level of detail. However, his studio lacked a visual identity to communicate his work to potential clients.
The Solution We created a booklet that not only showed his work, but took his viewers through his process. I intentionally created a story with Steve’s sketches, process photos, detailed images and in context photos of his work.
My Role I worked with Steve to develop a logo, a typographic language and a format. I also curated his images, handled all photo editing and laid out the book. The result is a product that he is proud to hand out to potential clients and that has increased his the size of his business.