The Problem As with many small studios, Richard’s graphic language had no standardization. It was clear that he needed a language for typography, images, digital and physical marketing collateral and standardization for technical drawings. The studio fell squarely in the intersection of architecture and fine arts and his graphic standard had to exist in both disciplines.
The Solution With a very comprehensive working knowledge of Richard’s systems, my studio created a comprehensive style guide. It included the traditional elements of an identity design book, such as typography styles, color choices and a logo design. It also included complementary standards for technical drawings and marketing drawings, photography elements and layouts for representing work for clients and builders.
Our Role Sam To developed a system to design strategies to future designers in the studio. He also focused on typography, taking cues from Richard’s hand carved lettering techniques. I art directed Sam’s work and developed the standards for drafting and layout of presentation documents and technical sheets. The result was a document to maintain the integrity of Richard’s brand and style in all graphic products of his studio.